Greater control. Keep control of accounts in the same firm. Don't risk losing them to a third party trust company.
Profit center. Earn substantial profits through charging trustee fees and other fees from providing your clients important and timely trust services.
Attract new accounts. With the addition of your own in-house trust company you will attract new wealthy clients whom you can now help to lower taxes on securities transactions, preserve assets from lawsuits and other threats, and maintain control of their assets so an orderly transfer can be made to the next generation.